One of my largest projects during the school year is to coordinate the library's efforts to get all the first graders in the county signed up for library cards. 2008-2009 was another successful campaign!
482 classrooms participated, out of 646 possible in the whole county (up 13%)
282 classrooms sent us applications (up 11%)
5,569 students either got cards or reported that they had cards (up 26%)
158 classrooms were eligible for grand prize drawing (up 82%)
More information on the campaign can be found at my library's website: http://www.library.pima.gov/lrgs/